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STL Appoints A New Sales Director

 In Blog

STL today announced the appointment of Paul Ballinger as STL Sales Director, effective 2 January 2019.  Paul will join the Senior Management Team and report to the STL Board and Shareholder Group.

With over twenty years’ experience, Paul is an authority in the telecommunications industry.  He has held Board and senior positions in the companies he has worked in including Country Manager at Alcatel UK, Group Sales Director at Incom-CNS Group, Managing Director at Nine Telecom, Sales Director at ACC Telecom and Account Director at London Office Systems.

In his new appointment, Paul will be responsible for the overall sales strategy, growth and success of the STL portfolio.  He will be looking to deliver sustainable growth from the existing customer base as well as a successful new business acquisition strategy. 

STL MD Brendon Cross said: “Paul is a very experienced business leader bringing with him unrivalled industry knowledge along with experience in vendor, manufacturer, reseller, aggregator and direct sales.  As Sales Director, he will be a great addition to the company and helping us drive forward our strategic plans.  We are delighted to welcome him to STL.”

Paul Ballinger added, “I am looking forward to joining this successful and dynamic team and building on the exceptional heritage created by Brendon and the team.  Undoubtedly, we are in an exciting era where technology will play a significant role in transforming how many businesses operate and serve their customers.  Customer focus is a huge driver for me, and I believe that ‘Good’ can always be moved to ‘Great’.  My team will be focused on delivering outstanding levels of service by placing the customer at the heart of everything they do.  I am excited and confident that STL will be the first choice partner to help customers to work smarter by embracing intelligent technology to succeed in a digital world.”

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